A business website can be a valuable asset to any company that sets it up and uses it to attract traffic and generate leads through that traffic. However, the task is easier said than done, and many businesses can attract traffic that fails to result in lead development contributing to business profitability and growth. Everest Business Funding offers services to a wide range of organizations to help obtain revenue-based financing to grow and offers these tips to help organize a business website to be fruitful with leads.
Tip 1: Be Sure Website is Easily Accessible Across Multiple Screens
Thanks to computers, tablets, and smartphones, there is more than one way to view a website. Forbes brings to light that about twenty percent of smartphone owners regularly accessed their internet through their smartphones seven years ago. That percentage has only increased over time. When trying to generate more leads from a website, businesses should ensure that their website is user-friendly on any screen a potential customer might use to surf the web.
Tip 2: Review Lead Generation Process
All businesses should go through the entire process of lead generation, or usability testing, to get a sense of what the customer experiences and how better to suit the process to a customer. Through marketing research and consumer analytics, companies should gain an understanding of who they are catering to and how to make the process as simple as possible for those intended to engage with it. Everything about the lead generation process should be meaningful to a prospective consumer.
Tip 3: Make a Micro-Landing Page
Increase conversion rates by fifteen percent by adding a micro-landing page to a business website’s home page. A micro-landing page activates in response to a viewer’s actions, such as entering a website’s home page or selecting a specific button. For example, a micro-landing page could pop up as a full-size page to ask for an email address to unlock a discount code when a visitor views the home page of a business website.
Tip 4: Create a Valuable Blog Page
Attract viewers with content geared towards their needs and what they value in mind, which a business can identify through target audience marketing research. By creating a blog page on a business website, a marketing team can start posting valuable content that provides unique and helpful information, call-to-action platforms, or even an e-book download. Publishing blogs through the business website helps optimize the lead generation process by posting optimized blogs with keywords that consumers search at a high volume rate.
Tip 5: Be Available Through Live Online Chat
Consumers see companies with quality customer service in a positive light. An organization with a good reputation through consumers’ eyes quickly attracts future business through returning customers and referrals. An organization can boost its customer service, assist with driving sales, and generate leads by adding a live online chat option to its website.
Tip 6: Continue to Measure Website Performance
Success in an ever-changing market is constantly measured and re-evaluated to continue forward motion. Lead generation is not a one-and-done process but rather a strategy that should be analyzed, tested, and re-analyzed repeatedly to ensure that objectives and goals are consistently met and aligned with market demands.
About Everest Business Funding
Everest Business Funding is a small business owner’s trusted partner. They support entrepreneurs by providing them with working capital to expand their business and operations. The entire application, approval, and funding process is completed in record time. When you need cash for equipment, staff, renovations, inventory, marketing, or anything else, Everest Business Funding can help.