Change is the only constant in the world of marketing. The industry has evolved tremendously and now, traditional marketing is a thing of the past instead digital marketing has taken the lead. The internet has helped us open a totally new market catering to the new generation.
With the emergence of digital marketing, there has been an increase in opportunities too. The world has moved on from radio advertising to social media advertising. Digital marketing now has become an integral part of every marketing campaign.
But first, let us understand what digital marketing is. In simple words, Digital marketing is the promotion of products and services using digital means. With the onset of COVID-19, the need for digital marketing has only increased. During the pandemic, companies couldn’t reach out to their audience due to the lockdown but digital marketing helped them to market their products.
At one point the companies were very new to the concept of digital marketing but now you can’t develop a business strategy without digital marketing being a part of it.
Right now, with the increase in the scope of digital marketing, you can also find new career opportunities increasing in the field. Students can make a career in those fields by pursuing an MBA in Digital Marketing which will provide them with knowledge regarding the different aspects of digital marketing.
Through this article, we will discuss why every business should do digital marketing and how it can help you in your marketing efforts.
1. Reach out to Global Customers
Digital marketing helps a company get global exposure. Most companies can get in touch with their audience easily through digital marketing. Businesses are now able to market and deliver their products to clients from all over the world.
A company located in India can advertise its products to its international clients without surpassing their budget which would have been not possible in the traditional approach of marketing.
Digital marketing is a more affordable option as compared to traditional marketing. For companies that are just starting out and don’t have a large budget, digital marketing is a great option. The only cost incurred would be for the creation of a website, graphic designing, etc. which would still be cheaper in comparison to television or billboard advertising.
You can get started by creating an account on social media and posting some content related to the products or you can even post a shoppable post, where customers just have to click on your post to know about the product without you having to spend much.
3. Increase Brand Awareness
When people are aware of your product or brand, they are more likely to become customers. One way to build brand awareness is to make sure that your product is visible to your target audience. Upon becoming aware of your brand, your audience will check out your website to find out about your products, making a purchase as a result. Thus, brand awareness is a very crucial part of any marketing strategy.
You can draw the audience to your website by using digital marketing strategies such as display ads, pay-per-click advertising, creating entertaining social media content that may go viral, and result in getting more leads to your website
4. Track Your Results
One of the interesting parts of digital marketing is that you can track your results. In the traditional approach of marketing, you can only put an ad and wait for the leads without knowing from where did the leads come from, what device they used, what did they like, etc. But with digital marketing, you can put UTM trackers on your website to know the source of your leads.
You can also use Google Analytics to know how many people visited your website, when there is an increase in traffic, what caused a drop in your website, etc, and compare those results to make changes and build your next strategy.
5. Increase in ROI
By creating Digital ads you can increase the revenue of your company. According to many businesses, the ROI of online advertising has been higher as compared to traditional marketing. This is possible due to one of the aspects of digital marketing, through which ads are only visible to customers who are interested in products.
In television advertising, the ads are visible to everyone even if they are not interested in the products but with digital marketing, you can target a specific group of audience. So, when people see ads for products that they are interested in, the possibility of them buying the said product increases, resulting in more revenue to the business. Thus resulting in a higher rate of ROI.
6. Customer Engagement
Digital marketing can help companies build a rapport with their audience. Customer engagement usually is a process with various stages starting from initial contact then continuing throughout the customer journey. Through social media, a customer can provide any feedback regarding the products or even complain if they are not satisfied with any service. By responding to complaints and resolving issues, you can build a good reputation in the market and in the opinions of your customers.
Nowadays, before buying any products, customers usually check the social presence and reputation of the company. Customer Engagement can help companies in getting an idea about what’s working and what may not be working in their marketing campaigns. Great real-time support, end-to-end customer experience, valuable content, etc can make up a great customer engagement strategy.
With this, we have provided you with reasons why digital marketing is important in the COVID-19 era. Every business needs to invest its time and money in planning a digital marketing strategy to stay ahead of the competition and reach out to the global audience.
You can take advantage of an online digital marketing course and learn the necessary skills to make a career in digital marketing. To learn more about the world of digital marketing, you can visit our blog on how to build an online brand with the help of the internet and gain a deeper understanding of how you can leverage the internet for the benefit of your business.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.